OTTO shopping advice reaches ChatGPT through an MCP plugin

What the research found

OTTO has launched a ChatGPT plugin, built on MCP, that searches its catalog of over 19 million articles and links buyers back to its webshop; checkout stays on OTTO's platform.

Claims and how well the evidence supports them

1. OTTO released a ChatGPT plugin that searches its catalog of over 19 million articles 98%
2. The OTTO ChatGPT plugin is available for installation now 98%
3. The OTTO plugin is based on the Model Context Protocol (MCP) 97%
4. OTTO has tested ads inside ChatGPT since September 98%

Evidence

• stadt-bremerhaven.de https://stadt-bremerhaven.de/otto-shopping-beratung-landet-per-chatgpt-plugin-und-mcp-schnittstelle

Actionability rated low.